New Team Member - Vesna Ilic

It gives us great pleasure to introduce the newest member of the Hawaii Tourism Oceania team, Vesna Ilic. Vesna has taken on the Marketing Coordinator role in our Sydney office, replacing Rebecca Wall.

Vesna Ilic, Hawaii Tourism Oceania
Marketing Coordinator
tel +61 2 9286 8951 email vilic@hawaiitourism.com.au

As many of you know, Rebecca has moved into a new position and is now our Account Manager, Meetings, Conferences & Incentives.

Rebecca Wall, Hawaii Tourism Oceania
Account Manager, Meetings, Conferences & Incentives
tel +61 2 9286 8935 mob +61 431 019 338 email rwall@hawaiitourism.com.au

Aloha Down Under 14th-18th May 2012 REGISTRATION OPEN – Limited Space

HTO is pleased to invite you to participate in Aloha Down Under (ADU) 2012. ADU is an opportunity offered every 2 years and is a means of bringing Hawai‘i to the Australian and New Zealand travel industry through a series of trade events.

The 2012 events aim to reach over 850 Hawai‘i travel professionals in Australia and New Zealand; primarily retail travel agents, wholesale reservations staff, product and marketing managers. With an expected rise in visitors originating from Queensland and Victoria additional activities have been included to assist with raising awareness and enabling you to learn more about these growing markets. With all the new additional flights between Australia and Hawaii including two brand new routes (ex Brisbane and ex Melbourne) this is an event you won’t want to miss.

To download the "Partner Invitation" please visit our ‘Ohana website hawaiitradewinds.com.au. Registrations close Friday 13th January 2012.

Air Australia Launch

Air Australia (formerly Strategic Airlines) began flights from Brisbane and Melbourne direct to Honolulu on 14 & 15 December 2011. The new flights depart Brisbane on Wednesdays and Fridays and Melbourne on Thursdays and Saturdays, and have started right in time for the 2011 Christmas and school holiday period.

Air Australia has also announced it's first airline partner as Hawaiian inter-island carrier Go Mokulele. The new joint marketing agreement will give Air Australia's customers access to the outer islands of Hawai‘i, the Big Island, Maui, Kauai, Molokai and Lanai.

Hawaiian Airlines Add New Flights

Effective 14 December 2011, Hawaiian Airlines have increased from five Boeing 767-300ER flights per week to daily, on their year-round service on the Sydney-Honolulu route. From May 2012, Hawaiian will upgrade to its new, larger Airbus A330-200, adding 11,000 more seats per year.

Jetstar Add New Flights

For Australia’s peak December and January months, Jetstar has added several new services between Sydney and Honolulu over the 2 month period to cater for the traditional heavy demand.

HTO 2012 Opportunities to Partner

To download a copy of Hawai‘i Tourism Oceania's "2012 Opportunities to Partner" document, please visit our Hawai‘i Tradewinds website hawaiitradewinds.com.au.

Sign up for Australia's Business Event News (BEN)!

Travel Daily has officially launched a sister publication - Business Event News, or BEN for short. BEN will be published three times a week in the familiar TD format from early next year, and we they have now opened up opportunities for free subscriptions to the publication. Business Events News will focus on the burgeoning business tourism sector including meetings, events, conferences and incentives, targeting outbound, domestic and inbound group business. To sign up at no charge enter your details online today at >businesseventsnews.com.au .

Partner Opportunity: Discover Hawaii Guide 2012

Hawai‘i Tourism Oceania has once again initiated, and is supporting, the production of the ‘Discover Hawaii’ Guide 2012 - to be published by Explore Media. The guide will be distributed across the Australian travel agency network in February, 2012 via Travel Bulletin, one of the leading travel industry publications (6300 copies) and will be used as a promotional and training piece for Hawai‘i Tourism (Australia) throughout the year. It will also be distributed to all attendees at our Aloha Down Under trade shows (over 700 consultants). A copy of the guide with a personalised letter will also be sent to our Hawai‘i Destination Specialists. The ‘Discover Hawaii’ Guide represents a fabulous opportunity for you to have your product visible within the Australian market. To enquire about this opportunity, please contact Debbie Anderson,  debbieanderson@dmhawaii.com, (808) 739-2200.

Partner Opportunity: 2012 HTO E-Newsletter Timetable

In 2012 HTO will continue to communicate with Australian and New Zealand travel agents and consumers via regularly email marketing. If you would like to include content in these trade and consumer e-newsletters, please send your material (a paragraph of copy, URL link and image) to Vesna Ilic, vilic@hawaiitourism.com.au, by the material deadline dates outlined below.

E-Newsletter Edition    Material Deadline  Distribution
Jan/Feb                             23-Dec                     06-Jan
Mar/Apr                            17-Feb                      02-Mar
May/Jun                            20-Apr                      04-May
Jul/Aug                             22-Jun                      06-Jul
Sep/Oct                            24-Aug                     07-Sep
Nov/Dec                           26-Oct                      09-Nov

A current Consumer Promotion underway:

theknot.com.au Oahu Honeymoon Promotion (Dec 11-Jan 12): theknot.com.au is Australia's premier wedding destination where brides spend months researching and planning everything they need for their big day, including their honeymoon! HTO, in partnership with Oahu Visitors Bureau, Hawaiian Airlines and The Kahala Hotel & Resort, are working together on an Oahu Honeymoon Promotion to push romantic escapes to Hawai‘i. The promotion centres around a competition where visitors can win a romantic trip for two to Hawai‘i.

Hawaii featured in Oceania Media

"Top of the Hit Parade" in Traveller in the Saturday  travel section of Sydney Morning Herald Sydney and The Age Melbourne (8 October 2011). HTO Hosted writer, Daniel Fallon, to travel to Hawaii's Big Island and to Oahu for a diverse golf experience. Daniel Fallon mixes golf at Championship resorts with surf and spa sessions on an Hawaiian Holiday.
AVE: AU$830,280 Circulation: 473,894 Readership: 1,871,000

"Slice of Paradise as seen on TV" in Escape the Sunday travel section in News limited Sunday Newspapers (9 October 2011). Writer Barry Dick discovers how Hawaii is more than just a back drop to famous television series'.
AVE: AU$878,718 Circulation: 2,140,994 Readership: 5,141,000

"Hawaii Five Oh" in Out and About with Kids Magazine (October 2011). HTO assisted celebrity journalist Symantha Perkins with a family holiday on Maui and Oahu.  Sam travelled with family and friends to celebrate a milestone birthday.
AVE: $31,297 AU Circulation:30,000

"Aloha Hawaii" in Holiday's with Kids Magazine (October 2011). Reader Report - 7 pages of Hawaii including readers tips, news updates and editors favourites.
AVE: AU $ 191,156 Circulation: 56,930